2658-6533Research Results in Biomedicine2658-653310.18413/2313-8955-2015-1-3-20-27469Archive categoriesTHE PHARMACOECONOMIC STUDY OF THE RANGE OF BIOLOGICALLY ACTIVE DIETARY SUPPLEMENTS IN PHARMACIESTHE PHARMACOECONOMIC STUDY OF THE RANGE OF BIOLOGICALLY ACTIVE DIETARY SUPPLEMENTS IN PHARMACIESKarasevMikhail M.KarasevMikhail M.mikhailkarasev@yandex.ruBelousovaOlga V.BelousovaOlga V.belousovaov31@mail.ruBelousovYevgeny A.BelousovYevgeny A.SpichakIrina V.SpichakIrina V.Spichak@bsu.edu.ru20151300

The study reveals the structure of the range of dietary supplements disposed in pharmacies. The authors assess the most popular biologically active substances and carry out the segmentation of their range based on costs. The outcomes underlie a number of recommendations developed for “The Aptechny Dom” pharmacy network with the aim of expanding the product range and responding to consumers’ increasing demands.

The study reveals the structure of the range of dietary supplements disposed in pharmacies. The authors assess the most popular biologically active substances and carry out the segmentation of their range based on costs. The outcomes underlie a number of recommendations developed for “The Aptechny Dom” pharmacy network with the aim of expanding the product range and responding to consumers’ increasing demands.

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