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<article article-type="research-article" dtd-version="1.2" xml:lang="ru" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><front><journal-meta><journal-id journal-id-type="issn">2658-6533</journal-id><journal-title-group><journal-title>Research Results in Biomedicine</journal-title></journal-title-group><issn pub-type="epub">2658-6533</issn></journal-meta><article-meta><article-id pub-id-type="doi">10.18413/2313-8955-2015-1-3-137-142</article-id><article-id pub-id-type="publisher-id">484</article-id><article-categories><subj-group subj-group-type="heading"><subject>Archive categories</subject></subj-group></article-categories><title-group><article-title>THE INFLUENCE OF MARKETING APPROACHES TO INTEGRATED SALES IN PHARMACIES</article-title><trans-title-group xml:lang="en"><trans-title>THE INFLUENCE OF MARKETING APPROACHES TO INTEGRATED SALES IN PHARMACIES</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author"><name-alternatives><name xml:lang="ru"><surname>Belousova</surname><given-names>Olga V.</given-names></name><name xml:lang="en"><surname>Belousova</surname><given-names>Olga V.</given-names></name></name-alternatives><email>belousovaov31@mail.ru</email></contrib><contrib contrib-type="author"><name-alternatives><name xml:lang="ru"><surname>Belousov</surname><given-names>Yevgeny A.</given-names></name><name xml:lang="en"><surname>Belousov</surname><given-names>Yevgeny A.</given-names></name></name-alternatives></contrib></contrib-group><pub-date pub-type="epub"><year>2015</year></pub-date><volume>1</volume><issue>3</issue><fpage>0</fpage><lpage>0</lpage><self-uri content-type="pdf" xlink:href="/media/medicine/2015/3/med18.pdf" /><abstract xml:lang="ru"><p>The research in this paper approaches the optimization of complex sales in the pharmacy, with the objective of increasing the average bill and growth of economic indicators of activity of the pharmacy.</p></abstract><trans-abstract xml:lang="en"><p>The research in this paper approaches the optimization of complex sales in the pharmacy, with the objective of increasing the average bill and growth of economic indicators of activity of the pharmacy.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>marketing</kwd><kwd>complex sales</kwd><kwd>average purchase price</kwd><kwd>range</kwd><kwd>frequency of demand</kwd><kwd>costs</kwd></kwd-group><kwd-group xml:lang="en"><kwd>marketing</kwd><kwd>complex sales</kwd><kwd>average purchase price</kwd><kwd>range</kwd><kwd>frequency of demand</kwd><kwd>costs</kwd></kwd-group></article-meta></front><back><ref-list><title>Список литературы</title><ref id="B1"><mixed-citation>Berkutova T.A. Marketing Communications. Rostov n/D. Publishing House &amp;quot;The Phoenix&amp;quot;. 2008. Р. 254.</mixed-citation></ref><ref id="B2"><mixed-citation>Muzykant V.M. Marketing Fundamentals of Communication Management. M. Publishing House &amp;quot;Eksmo&amp;quot;. 2009. Р. 832.</mixed-citation></ref><ref id="B3"><mixed-citation>Lisowski P. The Secrets of Increasing the Average Check // http:// &amp;quot;Pharmaceutical Bulletin&amp;quot; (date of access: August 10, 2015.</mixed-citation></ref><ref id="B4"><mixed-citation>Lozovaya G.F., Baraksanov A. R., Larionov V.M., Osipova I.V., GOU VPO &amp;quot;Bashkir State Medical University of Roszdrav&amp;quot;, Ufa.</mixed-citation></ref><ref id="B5"><mixed-citation>Chertkov Yu., Business Coach// A Pyramid of Pharmacy Sales - a Proven Tool to Increase an &amp;quot;Average Check&amp;quot;. &amp;quot;Apteka.UA&amp;quot; No. 6. 2012, Рp. 1-2.</mixed-citation></ref><ref id="B6"><mixed-citation>Margolina N. Commercial Director of &amp;ldquo;Health&amp;rdquo; Pharmacy Shops //How to Increase Sales in your Pharmacy. &amp;quot;Pharmacist&amp;quot;. 2010. 20, Рp. 7-8.</mixed-citation></ref><ref id="B7"><mixed-citation>ShulgaYa., Business Coach, Consultant // On the Application of the System for Additional Sales. &amp;quot;Moscow Drugstores&amp;quot;. No. 12, 2013.</mixed-citation></ref><ref id="B8"><mixed-citation>Demenko E., An Industry Management Consultant, Business Coach. // Complex Purchases and Additional Sales in the Pharmacy. Why so Few? &amp;quot;New Pharmacy&amp;quot;. No. 10, 2013.</mixed-citation></ref><ref id="B9"><mixed-citation>Krasnobaev A., Business Coach// The Complex Sale: How to Increase Profits with Every Customer. &amp;quot;Pharmaceutical review&amp;quot;, 2007. 7. 8.</mixed-citation></ref><ref id="B10"><mixed-citation>Tel&amp;#39;pukhovskaya N., Business Coach// Three Examples of Sales Success: Wider, Better, more Efficiently. &amp;quot;Alliance Pharmacy&amp;quot;. 2015. №4.</mixed-citation></ref></ref-list></back></article>