Today, humanity is experiencing another round of interest in naturaceutics. The study of new types of plant materials and their introduction into the official medicine in the form of drugs and biologically active food substances become vital and reasonable. In this regard, our attention was given to the outstanding representatives of the gymnosperms – the junipers. However, at present, the only representative of the Junipers used in practice by the domestic scientific medicine is J. communis L., whose fruits (cypress cones) are included in the GF XI edition as a diuretic. The use of other types of juniper in medicine is not provided by the regulatory documentation. The materials presented in this article use the example of the genus Juniperus L. to convincingly prove the viability of further special studies of a huge number of plants from the standpoint of pharmacognosy and pharmacology in general, and the need for a thorough analysis of the previously obtained knowledge, including empirically obtained data and the recipes of folk medicine. In this connection, we suggest the introduction of a new global direction into pharmaceutics and suggest calling it a «Pharmaceutical remake».