THE EFFECT OF INTELLECTUAL CAPITAL ON A PHARMACY’S COMPETITIVENESS: THE METHODOF COMPLEX EVALUATION
Pharmaceutical system is an important component of service civilization demanding the increasing of the intellectual capital’s (IC’s) role in the pharmacies’ funds. The tendencies of increasing a pharmacy’s competitiveness are moving into the fields of non-price factors, they are supplied by its image, reputation, the employees’ knowledge and the availability of the competent specialists. Problem. We observe the absence of the methods of calculating the IC’s quantitative indexes (human and consumer ones) for determination of their influence on the competitiveness. Working out the methodology of evaluation of the intangible assets’ (IC) on the financial indexes is necessary. Methods. For achieving the aim we have been using the methods of economic and mathematics analysis, expert evaluation, retrospective, logical and structural analysis. The research has been carried out at the basis of the seven pharmacies of the certain pharmaceutical network of the city of Voronezh in 2013 – 2016. Results. The coefficient of the capital’s intellectualization showing IC’s ‘productivity’, the correlation of the pharmacies’ work financial index and intellectual capital has been worked out. It has been shown that intellectual capital intensifies the financial resources, thus the pharmacies’ profitability increases. Conclusion. The method presented can contribute to the improvement of the pharmacies’ networks activity, where the constant monitoring of the financial activity and the causes making influence on it is necessary.