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DOI: 10.18413/2313-8955-2016-2-1-59-62

THE STUDY OF THE DEMAND FOR MEDICINES FOR THE TREATMENT OF SKIN DISEASES

The authors determined the structure of the pharmacies’ assortment of drugs for the treatment of skin diseases, identified the drugs of high demand, and performed the segmentation of the assortment in accordance with the costs of purchases of this assortment group. The results form the basis for the development of recommendations for the pharmacy of NRU "BSU" to optimize the assortment and ensure complete customers’ satisfaction.

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