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DOI: 10.18413/2313-8955-2015-1-3-137-142

THE INFLUENCE OF MARKETING APPROACHES TO INTEGRATED SALES IN PHARMACIES

Olga V. Belousova
Yevgeny A. Belousov

The research in this paper approaches the optimization of complex sales in the pharmacy, with the objective of increasing the average bill and growth of economic indicators of activity of the pharmacy.

Keywords: marketing, complex sales, average purchase price, range, frequency of demand, costs.
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Belousov EA, Belousova OV. The influence of marketing approaches to integrated sales in pharmacies. Research Result. Medicine and Pharmacy Series. 2015;1(3):137-142 (In Russian). DOI: 10.18413/2313-8955-2015-1-3-137-142

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