DOI:
10.18413/2313-8955-2015-1-3-20-27
THE PHARMACOECONOMIC STUDY OF THE RANGE OF BIOLOGICALLY ACTIVE DIETARY SUPPLEMENTS IN PHARMACIES
The study reveals the structure of the range of dietary supplements disposed in pharmacies. The authors assess the most popular biologically active substances and carry out the segmentation of their range based on costs. The outcomes underlie a number of recommendations developed for “The Aptechny Dom” pharmacy network with the aim of expanding the product range and responding to consumers’ increasing demands.
Keywords: pharmacoeconomic analysis,
dietary supplements,
product range,
frequency of demand,
costs.
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Information for citation:
Spichak IV, Belousov EA, Belousova OV, et al. The pharmacoeconomic study of the range of biologically active dietary supplements in pharmacieS. Research Result. Medicine and Pharmacy Series. 2015;1(3): 20-27 (In Russian). DOI: 10.18413/2313-8955-2015-1-3-20-27
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